The Red Movement’s Mission

Shadan Kapri
Real Change
Published in
2 min readSep 28, 2021

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The Red Movement’s mission is simple. It helps reveal the connection between the exploitation of the Earth to the exploitation of people. It shows how environmental justice is a leading human rights issue. The same mentality that allows for the exploitation of the Earth for resources and money continues to exploit people for the exact same reasons.

The Red Movement strives to show the average person what they can do to fight social and environmental justice in their own lives. The cornerstone of the movement is that anyone can be an activist, and everyone is an activist through the items they buy and support every day.

The Red Movement reveals how people individually and collectively impact social and environmental justice every day but have no idea. This occurs through the items they buy on a daily, monthly, yearly basis. If you think about one person’s purchases throughout a lifetime, you can see that each person has power and influence much greater than their sphere of the world.

The Red Movement empowers people to fight social and environmental justice by being more aware of the items they buy and the companies they support through awareness, advocacy, and action. By being more deliberate in their purchases, each person on Earth can make an impact that is meaningful and profound.

Members of The Red Movement support corporations, practices, events, products, and even companies that promote human rights and environmental protections through their business model, daily operations, and how they treat their employees. Any entity that exploits people or the Environment to make greater profit is unacceptable and unstainable. Those are the basic principles behind The Red Movement. Will you join us? For more information, visit www.red-movement.com

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Shadan Kapri
Real Change

Attorney, Activist, & Author of, “The Red Movement,” a best-selling book on social and environmental justice in the 21st Century.